Episode 06: How Apple Will Control Mobile Profits

by Bojan Siljanovski

There are two constants in June: seeing Lebron James in the NBA finals and Apple hosting a massive conference for developers. While the former may fade eventually, the latter is showing no signs of slowing down. WWDC is an annual event that sees nearly 6,000 attendees fall upon the shores of California to witness advancements in Apple software along with valuable time with Apple engineers. What’s often lost during this event is the business ju-jitsu played by the Cupertino collective to further their agenda.