Facebook is as free a service as a free iPhone on contract. That is to say, it isn’t free at all. You have access to a set of services in exchange for your personal information, which is then categorized and packaged for advertisers. The goal is to create an extremely attractive platform that people love to spend time in and leverage that attention for ad sales. Many people were sceptical of this model, citing Google’s dominance in the market, but they’ve been all but squashed since the company went public. Facebook has grown and grown, swallowing up other large companies in the process. So with the Cambridge Analytica scandal, are we going to see this tech giant spiral down into a much smaller version of itself? Hell no.