Spotify will be going public next week. While this may great news for most companies, it may not have a fairytale ending for the streaming giant. Despite being the market leader in music streaming today, among their major competitors, Spotify is the only company that derives their entire revenue stream from this business. That’s not a good thing. Furthermore, their biggest competitor, Apple, is spending over $1 billion in bolstering their streaming service with original video content. So in this hotly contested market, with intense competition, how does Spotify continue their steady growth? Well, maybe they don’t.